Since 1973 two generations of the Selke family have put their name to a range of gear they believed was worthy of it. From the end of 2001 the Selke name has been a sought after brand both within New Zealand and internationally.

  
Selke Enterprises was established in Ashburton to manufacture traditionally, styled leather and fabric hats. Today, under new ownership, these products are sold throughout the world.

  
More recently, new designs have been added to the range – venturing into stylish dress hats. The latest addition is a selection of classy hand crafted cotton oilskin vests, jackets and coats.